Snack Time takes an in-depth look at how snack brands are promoting and marketing their products to children and parents. Younger children’s nutrition is inevitably affected by these marketing techniques because, simply put, they are constantly surrounded by snacks that are often not the healthiest. For parents, being aware of these marketing tools can help make a positive difference in their child’s well-being. This booklet is meant for easy access in kid-friendly environments where parents can pick it up for a quick, informative read. The mission of this project is to demonstrate how the visual elements of marketing and design impact parents’ decision-making when it comes to choosing snack foods for their children. This manipulation not only affects a child’s eating habits, but their overall health and lifestyle.
SUNY New Paltz Graphic Design Thesis Show. 2019-2020. Website designed by Luke Barnell and Tania Velin